Paris, France, November 18, 2024 – IBG (Innovative Beauty Group),a leading global beauty solutions provider,has partnered with KLM Royal Dutch Airlines to launch a new amenity kit. The exclusive kit, which includes premium personal care products and travel essentials that focus on sustainable and reusable solutions, will be given as a courtesy to World Business Class passengers on intercontinental KLM flights.
Aiming to enhance its World Business Class offerings, KLM looked to overhaul its current amenity kit and turned to the expertise of IBG, a longtime partner in the development of the airline’s amenity kits. Through the collaborative efforts of IBG’s French and Dutch teams, Dutch design agency, Envisions, a premium care and home brand with social purpose, Marie-Stella-Maris, and sustainable oral care brand, Smyle, a standout amenity kit was developed. The project emphasized innovative design, high-quality materials, and a unique color palette, all while meeting KLM’s sustainability and budgetary goals. IBG oversaw the industrialization of the kits, the selection of partners, and supply chain management.
