Arcade Beauty welcomes its new European director Carl Alain

Arcade Beauty welcomes its new European director

Since the appointment of Carl Alain to its general management, the Arcade Beauty group has entrusted the management of Europe to Laurent Oulès.Based in Paris, he took up his position during the summer.

EURO COSMETICS Magazine • <strong>Arcade Beauty welcomes its new European director</strong> • admin • admin
Carl Alain

Laurent Oules joined Arcade Beauty in August 2022 as general manager of the European activity. His experience in the packaging sector and his strategic expertise are major assets for the group. After starting his career with the Air Liquide group and then with the strategy consulting firm McKinsey, he joined the Pechiney/Alcan group where he managed the international development of the European flexible packaging business. He then led the operations of a French industrial unit within the Amcor group, following the acquisition of Alcan Packaging. After joining Essilor in 2012 to lead engineering and technology development, he returned to the packaging sector in 2015 to lead the international, industrial and commercial transformation of the Danaflex Group. In 2019, he joined the Coveris Group, a leader in flexible packaging, where he led international development with global customers, focused on high-performance and recyclable packaging. Laurent is a graduate of École Polytechnique, École Nationale des Ponts et Chaussées, and holds an MBA from the Collège des Ingénieurs.

Press contact 

Sylvie Grand  : + 33 (0)6 09 28 54 76 –


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