EURO COSMETICS Magazine • Neuro-Sensory • Euro Cosmetics • Euro Cosmetics

Neuro-Sensory

by John Jimenèz

Column about news, reviews, concepts and trends about the amazing field of neuromarketing, sensory perception and emotions in cosmetics.

by John Jimenèz, Senior Researcher at Belcorp Colombia and winner of the Henry Maso Award at the IFSCC 2016
 
 

STORYBRAND: REVOLUTION OF CONNECTIONS FOR A REAL CONSUMER

Adriana Castañeda, John Jiménez Research, Development and Innovation Belcorp Colombia. The global...

WHAT IS NEW IN SENSORY AI?

The field of Sensory AI encompasses new concepts and developments where AI merges with human sensory...

2025 NEUROPREDICTIONS

The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products...

Neuromarketing in the Metaverse

It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user...

What is new in emotional branding?

Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings...

SENSORY AI

In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent...

Generative Artificial Intelligence

Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the...

Senso-Trends for 2024

In 2024 we will see that people and machines will no longer interact as before, because machines are...

Projection with paintings of skin self-perception

Another edition of the IFSCC World Congress has ended and it has been a wonderful experience, in the...

Sound Marketing

I recently read a new article on the puromarketing.com portal that inspired me to write this column...

John Jimenéz

John Jiménez is currently Senior Researcher at Belcorp Colombia. He is a Pharmacist (National University of Colombia) with a Master degree in Sustainable Development (EOI Business School, Madrid) and specialization studies in Marketing, Cosmetic Science and Neuromarketing. John has 28 publications in scientific journals and a book chapter in cosmetic formulation.
Maison G de Navarre Prize (IFSCC 2004), Henry Maso Award (IFSCC 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He has been a speaker at various international conferences in Europe and Latin America and was President of Accytec Bogotá from 2017–2019.

STORYBRAND: REVOLUTION OF CONNECTIONS FOR A REAL CONSUMER

Adriana Castañeda, John Jiménez Research, Development and Innovation Belcorp Colombia. The global...

WHAT IS NEW IN SENSORY AI?

The field of Sensory AI encompasses new concepts and developments where AI merges with human sensory...

2025 NEUROPREDICTIONS

The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products...

Neuromarketing in the Metaverse

It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user...

What is new in emotional branding?

Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings...

SENSORY AI

In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent...

Generative Artificial Intelligence

Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the...

Senso-Trends for 2024

In 2024 we will see that people and machines will no longer interact as before, because machines are...

Projection with paintings of skin self-perception

Another edition of the IFSCC World Congress has ended and it has been a wonderful experience, in the...

Sound Marketing

I recently read a new article on the puromarketing.com portal that inspired me to write this column...

John Jimenéz

John Jiménez is currently Senior Researcher at Belcorp Colombia. He is a Pharmacist (National University of Colombia) with a Master degree in Sustainable Development (EOI Business School, Madrid) and specialization studies in Marketing, Cosmetic Science and Neuromarketing. John has 28 publications in scientific journals and a book chapter in cosmetic formulation.
Maison G de Navarre Prize (IFSCC 2004), Henry Maso Award (IFSCC 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He has been a speaker at various international conferences in Europe and Latin America and was President of Accytec Bogotá from 2017–2019.

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