EURO COSMETICS Magazine • Neuro-Sensory • admin • admin

Neuro-Sensory

by John Jimenèz

Column about news, reviews, concepts and trends about the amazing field of neuromarketing, sensory perception and emotions in cosmetics.

by John Jimenèz, Senior Researcher at Belcorp Colombia and winner of the Henry Maso Award at the IFSCC 2016
 
 

Generative Artificial Intelligence

Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the...

Senso-Trends for 2024

In 2024 we will see that people and machines will no longer interact as before, because machines are...

Projection with paintings of skin self-perception

Another edition of the IFSCC World Congress has ended and it has been a wonderful experience, in the...

Sound Marketing

I recently read a new article on the puromarketing.com portal that inspired me to write this column...

Neuromarketing of Luxury

I recently read a phrase from the famous designer Oscar de la Renta that inspired me to write this...

Emotional Sensoriality

Emotional sensoriality is a very interesting concept that we will review in this column. The...

Sensoverse

The rise of virtuality is one of the consequences of the pandemic and it is here to stay. We have...

Humor and Beauty

I was inspired to write this column by a recent post from a Spanish company that I saw on LinkedIn...

I, CHATBOT (and 2023 Trends)

I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT...

From Bzrp Music Sessions # 53 to Antiaging Chemistry

I am Colombian and I have always been an admirer and fan of Shakira. In the last 20 years we have...

John Jimenéz

John Jiménez is currently Senior Researcher at Belcorp Colombia. He is a Pharmacist (National University of Colombia) with a Master degree in Sustainable Development (EOI Business School, Madrid) and specialization studies in Marketing, Cosmetic Science and Neuromarketing. John has 28 publications in scientific journals and a book chapter in cosmetic formulation.
Maison G de Navarre Prize (IFSCC 2004), Henry Maso Award (IFSCC 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He has been a speaker at various international conferences in Europe and Latin America and was President of Accytec Bogotá from 2017–2019.

Generative Artificial Intelligence

Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the...

Senso-Trends for 2024

In 2024 we will see that people and machines will no longer interact as before, because machines are...

Projection with paintings of skin self-perception

Another edition of the IFSCC World Congress has ended and it has been a wonderful experience, in the...

Sound Marketing

I recently read a new article on the puromarketing.com portal that inspired me to write this column...

Neuromarketing of Luxury

I recently read a phrase from the famous designer Oscar de la Renta that inspired me to write this...

Emotional Sensoriality

Emotional sensoriality is a very interesting concept that we will review in this column. The...

Sensoverse

The rise of virtuality is one of the consequences of the pandemic and it is here to stay. We have...

Humor and Beauty

I was inspired to write this column by a recent post from a Spanish company that I saw on LinkedIn...

I, CHATBOT (and 2023 Trends)

I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT...

From Bzrp Music Sessions # 53 to Antiaging Chemistry

I am Colombian and I have always been an admirer and fan of Shakira. In the last 20 years we have...

John Jimenéz

John Jiménez is currently Senior Researcher at Belcorp Colombia. He is a Pharmacist (National University of Colombia) with a Master degree in Sustainable Development (EOI Business School, Madrid) and specialization studies in Marketing, Cosmetic Science and Neuromarketing. John has 28 publications in scientific journals and a book chapter in cosmetic formulation.
Maison G de Navarre Prize (IFSCC 2004), Henry Maso Award (IFSCC 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He has been a speaker at various international conferences in Europe and Latin America and was President of Accytec Bogotá from 2017–2019.

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