EURO COSMETICS Magazine • Neuro-Sensory • Euro Cosmetics • Euro Cosmetics

Neuro-Sensory

by John Jimenèz

Column about news, reviews, concepts and trends about the amazing field of neuromarketing, sensory perception and emotions in cosmetics.

by John Jimenèz, Senior Researcher at Belcorp Colombia and winner of the Henry Maso Award at the IFSCC 2016
 
 

WHAT IS NEW IN SENSORY AI?

Written by John Jimenéz The field of Sensory AI encompasses new concepts and developments where...

2025 NEUROPREDICTIONS

Written by John Jimenéz The consumer of 2025 will be characterized by a greater desire to...

Neuromarketing in the Metaverse

Written by John Jimenéz It is Summer 2024 and we have all probably experienced, to a greater or...

What is new in emotional branding?

Written by John Jimenéz Love, joy, sadness, optimism, fury, surprise… are some of the...

SENSORY AI

Written by John Jimenéz In this column we are going to review a very interesting topic: Sensory...

Generative Artificial Intelligence

Written by John Jimenéz Mirror, mirror… who is the prettiest in the kingdom…? This...

Senso-Trends for 2024

Written by John Jimenéz In 2024 we will see that people and machines will no longer interact as...

Projection with paintings of skin self-perception

Written by John Jimenéz Another edition of the IFSCC World Congress has ended and it has been a...

Sound Marketing

Written by John Jimenéz I recently read a new article on the puromarketing.com portal that...

Neuromarketing of Luxury

Written by John Jimenéz I recently read a phrase from the famous designer Oscar de la Renta...

John Jimenéz

John Jiménez is currently Senior Researcher at Belcorp Colombia. He is a Pharmacist (National University of Colombia) with a Master degree in Sustainable Development (EOI Business School, Madrid) and specialization studies in Marketing, Cosmetic Science and Neuromarketing. John has 28 publications in scientific journals and a book chapter in cosmetic formulation.
Maison G de Navarre Prize (IFSCC 2004), Henry Maso Award (IFSCC 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He has been a speaker at various international conferences in Europe and Latin America and was President of Accytec Bogotá from 2017–2019.

WHAT IS NEW IN SENSORY AI?

Written by John Jimenéz The field of Sensory AI encompasses new concepts and developments where...

2025 NEUROPREDICTIONS

Written by John Jimenéz The consumer of 2025 will be characterized by a greater desire to...

Neuromarketing in the Metaverse

Written by John Jimenéz It is Summer 2024 and we have all probably experienced, to a greater or...

What is new in emotional branding?

Written by John Jimenéz Love, joy, sadness, optimism, fury, surprise… are some of the...

SENSORY AI

Written by John Jimenéz In this column we are going to review a very interesting topic: Sensory...

Generative Artificial Intelligence

Written by John Jimenéz Mirror, mirror… who is the prettiest in the kingdom…? This...

Senso-Trends for 2024

Written by John Jimenéz In 2024 we will see that people and machines will no longer interact as...

Projection with paintings of skin self-perception

Written by John Jimenéz Another edition of the IFSCC World Congress has ended and it has been a...

Sound Marketing

Written by John Jimenéz I recently read a new article on the puromarketing.com portal that...

Neuromarketing of Luxury

Written by John Jimenéz I recently read a phrase from the famous designer Oscar de la Renta...

John Jimenéz

John Jiménez is currently Senior Researcher at Belcorp Colombia. He is a Pharmacist (National University of Colombia) with a Master degree in Sustainable Development (EOI Business School, Madrid) and specialization studies in Marketing, Cosmetic Science and Neuromarketing. John has 28 publications in scientific journals and a book chapter in cosmetic formulation.
Maison G de Navarre Prize (IFSCC 2004), Henry Maso Award (IFSCC 2016) and best scientific papers at Colamiqc Ecuador 2009, Colamiqc Brazil 2013 and Farmacosmética Colombia 2014. He has been a speaker at various international conferences in Europe and Latin America and was President of Accytec Bogotá from 2017–2019.

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