2025 NEUROPREDICTIONS

The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products that guarantee exciting and educational experiences in virtual environments, related to skin care, makeup product suggestions, routine proposals, diagnoses, efficacy predictions and interaction with virtual assistants who will guide and advise them. On the other hand, consumers will also be aware of the importance of digital minimalism, based on a focus on simplicity and organization in the virtual ambit. For this reason, brands will be concise in their proposals, in order not to saturate users in these environments. Next, let’s look at some of the most interesting trends for next year.

Emerging technologies for 2025 that will impact cosmetics:

• Brain-Computer Interface: The technology that allows consumers to control devices with their mind.
• Social Robotics: Robots designed to interact with humans in an emotional and social way.
• Nanorobotics: The creation of microscopic robots for medical and consumer applications, which will also lead to new uses and applications for cosmetic products.
• Technology as a Human Right: Individuals who believe that access to technology is a fundamental right.
• Artificial intelligence: AI will continue to be a key technology in many aspects of life. In cosmetics we will see surprising advances in 2025, related to the design of new molecules with biological activity, the discovery of new biochemical routes, the support of AI systems for product formulation and efficacy prediction, among others. As we move towards 2025, AI will facilitate an evolution in customer habits, who will demand faster, more accurate and personalized responses.

• Extended reality: Extended reality (VR, AR, MR) will continue to grow in importance.
• Cyber ​​identity: The creation of virtual and digital identities will continue to evolve. This is a key point because users will rely on their virtual identities to search for and compare cosmetic solutions for their needs.
• Technological anxiety: Anxiety caused by technology and constant connectivity will continue to be a problem.
• Digital well-being: Digital well-being, such as disconnection and rest, will continue to be important.
• Ubiquitous technology: Technology will continue to be increasingly important in the lives of consumers.
• Brain implants for pets: Technology that allows pets to control devices with their minds.
• Virtual reality for fetishes: Virtual reality experiences for fetishes and fantasies.
• Mixed reality shows: Shows that combine reality and virtuality.
• Extended reality games for pets: Games that allow pets to interact with extended reality.
• Immersive cinema with tactile effects: Cinema experiences that simulate reality with tactile effects.
• Personalized medicine and cosmetics with AI: Personalized medical treatments using artificial intelligence.
• Therapeutic virtual reality: Therapies that use virtual reality to treat phobias, anxiety and stress and that will include perfumes and personal care products designed for this purpose.

-Generative AI: This technology is advancing in giant steps and we now see a broad portfolio of free and subscription tools, which are an ally in the design of cosmetic products and branding. On the other hand, generative AI has a great opportunity to build trust and credibility. According to Kantar, more than two in five consumers do not trust AI-generated ads. As this technology becomes more advanced, the demand for transparency will increase. Marketers will need assurance that the data on which models are based is secure and relevant.

Companion robots for single people: Robots that simulate human company. These Robots will also be able to recommend cosmetic products such as fragrances and personal care and skincare products that help comfort and improve symptoms related to depression and anxiety. A recent publication indicates that a quarter of the world’s population feels alone, mainly young adults. A Meta-Gallup poll, which included the participation of 142 countries, reached this conclusion. In another CNN report, 1 in 4 adults in the world feel lonely. Loneliness is a silent pandemic. Cosmetics for loneliness are presented as a great opportunity for innovation for the industry.

The Puremarketing.com portal indicates that: “2025 will also mark the emergence of a new boom in the use of chatbots and virtual assistants, both in written form and by voice, revolutionizing customer service. As artificial intelligence technologies continue to advance, these systems will become increasingly sophisticated, offering personalized and effective responses, with the ability to handle more complex and natural interactions. Advances in natural language processing and the integration of more advanced systems such as GPT-4 and future improved versions will allow chatbots to not only solve simple queries, but also manage more intricate problems, offering solutions in a more human and fluid way”. In a short time, we will see a boom in chatbots with a technical focus on cosmetic chemistry, which will serve as consultation and as a technical guide for formulation, stability and design of various analytical and efficacy tests. Chatbots will be the protagonists of 2025.

Augmented Reality (AR) Beauty Filters: The analyticsinsight.net magazine published an interesting article where it mentions that: “Argument-based, reality-based beauty filters have gone beyond social media fun, where customers can test the results of the skincare product on their skin and visualize the makeup in real-time. Many brands are adopting the implementation of AR filters to enhance the customer buying experience by offering both entertainment and information related to beauty products, which leads to increased customer loyalty towards the brand”.

Storytelling will be essential in 2025. The marketingdirecto.com portal recently published an article that indicates that: “As algorithms increasingly personalize what we see, hear and consume, storytelling, or the art of telling stories, emerges as a crucial tool for brands to escape algorithmic bubbles. In a world where content is often filtered to align with user preferences, storytelling allows brands to break those boundaries, reaching audiences that might otherwise fall off their radar.”

Stories are a flame that humans pass to each other and as Muriel Rukeyseir would say “The universe is made of stories, not atoms”. In 2025, cosmetics will immerse in the world of stories to touch feelings and awaken emotions, but above all, offer hope and beauty in a fast-paced world, creating a new chapter to generate deeper connections through technology and new trends.