I recently read a new article on the puromarketing.com portal that inspired me to write this column and which is...
I recently read a phrase from the famous designer Oscar de la Renta that inspired me to write this column:...
Emotional sensoriality is a very interesting concept that we will review in this column. The objective is to create sensory...
The rise of virtuality is one of the consequences of the pandemic and it is here to stay. We have...
I was inspired to write this column by a recent post from a Spanish company that I saw on LinkedIn...
I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT. Everything happens...
I am Colombian and I have always been an admirer and fan of Shakira. In the last 20 years we...
I recently had a surprising experience that inspired me to write this column. As some of you know, I am...
Now that you are reading this column, I invite you to think about your favorite perfume. What perfume did you...
Now that you’ve started reading this column, I want to ask you:Do you remember what you had for breakfast this...
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
