Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists...
Our environment is changing rapidly and at the same time, the need to be aware of skin care emerges, one...
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
I recently had a surprising experience that inspired me to write this column. As some of you know, I am...
Do you know the Sensory Rooms? (En español Salas de Estimulación Multisensorial). These are pleasant spaces, physically and cognitively accessible...
We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us...
Now that you’ve started reading this column, I want to ask you:Do you remember what you had for breakfast this...
I am Colombian and I have always been an admirer and fan of Shakira. In the last 20 years we...
According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected...
Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
Now that you are reading this column, I invite you to think about your favorite perfume. What perfume did you...
I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT. Everything happens...
