Immersive multisensory studies reveal how the simultaneous interaction of visual, tactile, olfactory, and auditory stimuli shapes cosmetic perception, product acceptance, and preference — with findings across scent, sound, and image research.
Color has always been a valuable language in cosmetics: it defines identities, awakens emotions, and generates connections between brands and...
Adriana Castañeda, John Jiménez Research, Development and Innovation Belcorp Colombia. The global cosmetics market is projected to be valued at...
It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user experiences in the...
Electronic senses are transforming cosmetics: e-tongues, e-noses, digital phenotyping and AI-powered tools enable real-time skin and hair analysis.
Fashion and cosmetics are fascinating worlds that converge in multiple trends, as they share consumers, data, and materials. Over the...
The field of Sensory AI encompasses new concepts and developments where AI merges with human sensory capabilities to maximize customer’s...
Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings feel. But how can we...
Dopamine is a key neurotransmitter in the body. It acts in both the central nervous system and peripheral tissues. In...
Archetype-based innovation represents a huge opportunity in our industry. From a marketing perspective, an archetype is defined as a universal...
The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products that guarantee exciting...
In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent publication...
