The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products that guarantee exciting...
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
Dopamine is a key neurotransmitter in the body. It acts in both the central nervous system and peripheral tissues. In...
I am Colombian and I have always been an admirer and fan of Shakira. In the last 20 years we...
Archetype-based innovation represents a huge opportunity in our industry. From a marketing perspective, an archetype is defined as a universal...
Fashion and cosmetics are fascinating worlds that converge in multiple trends, as they share consumers, data, and materials. Over the...
Emotional sensoriality is a very interesting concept that we will review in this column. The objective is to create sensory...
Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the central question in the fairy tale...
Our environment is changing rapidly and at the same time, the need to be aware of skin care emerges, one...
Color has always been a valuable language in cosmetics: it defines identities, awakens emotions, and generates connections between brands and...
Now that you are reading this column, I invite you to think about your favorite perfume. What perfume did you...
According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected...
