Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
Fashion and cosmetics are fascinating worlds that converge in multiple trends, as they share consumers, data, and materials. Over the...
I was inspired to write this column by a recent post from a Spanish company that I saw on LinkedIn...
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected...
Dopamine is a key neurotransmitter in the body. It acts in both the central nervous system and peripheral tissues. In...
Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists...
I recently had a surprising experience that inspired me to write this column. As some of you know, I am...
I recently read a new article on the puromarketing.com portal that inspired me to write this column and which is...
Immersive multisensory studies reveal how the simultaneous interaction of visual, tactile, olfactory, and auditory stimuli shapes cosmetic perception, product acceptance, and preference — with findings across scent, sound, and image research.
I recently read a phrase from the famous designer Oscar de la Renta that inspired me to write this column:...
In 2024 we will see that people and machines will no longer interact as before, because machines are no longer...
