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John Jiménez

EURO COSMETICS Magazine • Generative Artificial Intelligence • John Jiménez • John Jiménez
John Jiménez

Generative Artificial Intelligence

Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the central question in the fairy tale...
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EURO COSMETICS Magazine • Sensory Rooms and Cosmetics • John Jiménez • John Jiménez
John Jiménez

Sensory Rooms and Cosmetics

Do you know the Sensory Rooms? (En español Salas de Estimulación Multisensorial). These are pleasant spaces, physically and cognitively accessible...
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Sensoriality
John Jiménez

Emotional Sensoriality

Emotional sensoriality is a very interesting concept that we will review in this column. The objective is to create sensory...
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EURO COSMETICS Magazine • 2025 NEUROPREDICTIONS • John Jiménez • John Jiménez
John JiménezColumns

2025 NEUROPREDICTIONS

The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products that guarantee exciting...
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EURO COSMETICS Magazine • WHAT IS NEW IN SENSORY AI? • John Jiménez • John Jiménez
John JiménezColumns

WHAT IS NEW IN SENSORY AI?

The field of Sensory AI encompasses new concepts and developments where AI merges with human sensory capabilities to maximize customer’s...
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EURO COSMETICS Magazine • Metaverse Trends • John Jiménez • John Jiménez
John Jiménez

Metaverse Trends

Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
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What is new in emotional branding John Jimenez Euro Cosmetics Magazine
John Jiménez

What is new in emotional branding?

Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings feel. But how can we...
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EURO COSMETICS Magazine • SENSORY AI • John Jiménez • John Jiménez
John Jiménez

SENSORY AI

In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent publication...
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EURO COSMETICS Magazine • Neuromarketing in the Metaverse • John Jiménez • John Jiménez
ColumnsJohn Jiménez

Neuromarketing in the Metaverse

It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user experiences in the...
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EURO COSMETICS Magazine • ARCHETYPES IN COSMETICS • John Jiménez • John Jiménez
ColumnsJohn Jiménez

ARCHETYPES IN COSMETICS

Archetype-based innovation represents a huge opportunity in our industry. From a marketing perspective, an archetype is defined as a universal...
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EURO COSMETICS Magazine • BEAUTY IN VOGUE: COSMETICS AND FASHION MEETING • John Jiménez • John Jiménez
ColumnsJohn Jiménez

BEAUTY IN VOGUE: COSMETICS AND FASHION MEETING

Fashion and cosmetics are fascinating worlds that converge in multiple trends, as they share consumers, data, and materials. Over the...
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neuromarketing John Jimenéz
John Jiménez

Neuromarketing of Luxury

I recently read a phrase from the famous designer Oscar de la Renta that inspired me to write this column:...
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