Now that you’ve started reading this column, I want to ask you:Do you remember what you had for breakfast this...
The rise of virtuality is one of the consequences of the pandemic and it is here to stay. We have...
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
I was inspired to write this column by a recent post from a Spanish company that I saw on LinkedIn...
Adriana Castañeda, John Jiménez Research, Development and Innovation Belcorp Colombia. The global cosmetics market is projected to be valued at...
Now that you are reading this column, I invite you to think about your favorite perfume. What perfume did you...
According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected...
It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user experiences in the...
In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent publication...
I recently read a new article on the puromarketing.com portal that inspired me to write this column and which is...
Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists...
Emotional sensoriality is a very interesting concept that we will review in this column. The objective is to create sensory...
