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John Jiménez

John Jimenéz Memory and Neuromarketing
John Jiménez

Memory and Neuromarketing

Now that you’ve started reading this column, I want to ask you:Do you remember what you had for breakfast this...
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EURO COSMETICS Magazine • Sensory Branding • John Jiménez • John Jiménez
John Jiménez

Sensory Branding

We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us...
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EURO COSMETICS Magazine • Sensory Rooms and Cosmetics • John Jiménez • John Jiménez
John Jiménez

Sensory Rooms and Cosmetics

Do you know the Sensory Rooms? (En español Salas de Estimulación Multisensorial). These are pleasant spaces, physically and cognitively accessible...
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EURO COSMETICS Magazine • Attention, Memory and Emotion • John Jiménez • John Jiménez
John Jiménez

Attention, Memory and Emotion

Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
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EURO COSMETICS Magazine • Atopic Skin and Senses • John Jiménez • John Jiménez
John Jiménez

Atopic Skin and Senses

Our environment is changing rapidly and at the same time, the need to be aware of skin care emerges, one...
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EURO COSMETICS Magazine • Sensory Marketing • John Jiménez • John Jiménez
John Jiménez

Sensory Marketing

Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists...
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EURO COSMETICS Magazine • Metaverse Trends • John Jiménez • John Jiménez
John Jiménez

Metaverse Trends

Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
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EURO COSMETICS Magazine • Hormonal Beauty: Consumer and Senses • John Jiménez • John Jiménez
John Jiménez

Hormonal Beauty: Consumer and Senses

According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected...
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