- New concept introduces eco-conscious, climate-adaptive formulations for hydration, cleansing, UV protection, and natural makeup.
- Innovations driven by sustainability, transparency and science.
At Cosmet’Agora, January 14–15 in Paris, BASF will open a new chapter in its Beyond Beauty journey. With an innovative formulation concept being launched at the show, the company is taking a multifaceted approach to sustainability. The featured formulas meet the needs of eco-conscious consumers while addressing challenges in personal care posed by changing environmental conditions. The concept reflects sustainability, transparency, and science that drive the Beyond Beauty approach and innovation strategy of BASF’s personal care business. BASF experts will be available for one-on-one exchanges at booth 146-147-148.