Introduction
The cosmetic industry has been undergoing a significant transformation in recent years, with a strong emphasis on natural ingredients, ethical production, and individualized products. In light of these changes, packaging has become a crucial aspect of the industry, with topics such as minimalist design, reduced impact, and increased use of biobased materials and a better end-of-life becoming increasingly important.
Sustainable packaging is critical for the cosmetic industry’s future. That’s why GROWN bio offers packaging solutions that align with the values of the industry. Sustainability is at the core of everything the company does, from the products and packaging to the entire supply chain.
Grown, not manufactured
A popular hashtag for GROWN bio is #GrownNotManufactured. Their innovative approach relies on the natural process of mycelium growth to create the packaging products. At the facility in the Netherlands, the mycelium is the star of the show, quietly and efficiently doing its work. Once filled in a growing form the mycelium creates a rigid shape in only 6 days. At the 6th day, the shapes are taken out of the growth chambers and moved into the drying chambers. In those ovens, the mycelium is killed in two stages. First, at a moderate temperature the products are dehydrated. The outcoming water is later reused in the factory.
The last hours of the drying phase are at a moderate temperature of 80° which kills the mushroom and renders the shape inert: ready to be used as packaging.
So, how does a mycelium factory look like then? It is a spacious place filled with many growth and drying chambers, and a central area where the growing forms are filled and prepared for the mycelium to work its magic #GrownNotManufactured
Sustainable and stylish:
Packaging for Millennials and Gen Z
As a sustainable brand, the focus is on creating appealing and protective packaging that values the intrinsic emotional quality and sustainability of materials. Today’s consumers, particularly Millennials and Gen Z, seek purpose-driven brands that prioritize environmental impact reduction. Therefore, more and more natural materials are used, and low impact production technologies are continuously explored to create high-quality, premium-looking products that are accessible at affordable prices.
From Fossil Fuels to Fungi:
The Future of Sustainable Packaging
The most recent European packaging legislation has become even more stringent with regards to packaging materials and its devastating effect on the planet.
This effect is felt at different stages of the production of packaging, but two stages stand out. First during the collection of raw materials: extracting fossil fuels to make plastic, cutting trees to make cardboard, or using toxic inks for colorful brand messages, often with silver or gold-colored, varnished lacquers. All of these activities use raw materials that are not renewable, or at a considerable cost.
The second climate impact of packaging is during end of life, since many packages do not make it to the reuse or recycling phase. For example, less than 15% of plastic is actually recycled. Luckily, more and more brands in the cosmetics industry are going beyond the new European packaging legislation and set themselves objectives that are more ambitious. Reuse of shampoo or soap bottles is gaining popularity. A shift from plastic to paper is seen. Increased focus on the recyclability of packaging, and last but not least, clear communication to end-users about recycling.
In this light, mushroom packaging is a giant step forward. The only raw materials are mycelium and organic waste fibers. This guarantees that the “beginning of life” has a minimal footprint. Many of the mycelium packaging products that GROWN bio makes are reusable, which means there is less packaging waste. And if a mycelium product must be discarded, it can be done in nature. All elements of a mycelium packaging are home and marine compostable.
Stepping up the Packaging Game
Today’s consumers are more discerning than ever, taking a closer look at the world of packaging and selecting brands based on their commitment to sustainability, not just the quality of their products.
“Packaging is more than just necessary protection for your products; it’s an opportunity to make a lasting impression.It’s the first thing people see, hold and judge.” Jan Berbee, CEO
Five Reasons to choose Mushroom Packaging
Here are five reasons why working with Mushroom Packaging helps to reduce the environmental impact and delight customers:
- Made with nature’s intelligence
The packaging is made from Mycelium and upcycled agricultural waste, providing a natural and eco-friendly solution. - Customizable & eye-catching designs
The packaging is customizable, with a range of shapes to choose from, and can provide excellent protection for a huge variety of products. - Protection and functionality
It offers superior protection for different products, ensuring they arrive safely. - Eco-friendly and zero waste
100% home-compostable, making it a sustainable alternative to plastic and Styrofoam. - Brand booster
A great way to promote a brand’s sustainability initiatives and to make a positive impact on the environment.
The push for sustainability is no longer a trend but a necessity for brands
Sustainable packaging has become an important topic for many companies in recent years, and the cosmetic industry is no exception. Many companies are transitioning to sustainable packaging to reduce their environmental impact and promote their commitment to sustainability. GROWN bio offers sustainable packaging solutions that are environmentally friendly and promote a circular economy. Mushroom® packaging is an example of a material that is gaining popularity due to its exceptional protective and functional properties, while also being eco-friendly.
Future of packaging
The cosmetics industry is increasingly moving towards sustainable packaging solutions, reflecting a growing demand for more environmentally friendly products. By adopting sustainable packaging solutions, companies can significantly reduce their environmental impact and contribute towards a more sustainable future. These solutions are designed to meet the needs of brands looking to make a positive impact on the environment while still maintaining the functionality and aesthetic appeal of their products.
Let us remember that we all have the power to make a difference in the world, and choosing sustainable packaging is a great place to start. Together, we can create a brighter and more sustainable future for generations to come. Because #itISpossible!
*Marketing & Sales GROWN bio, www.grown.bio
Image source: GROWN bio
