In a dynamic, ever-changing sector like beauty and wellbeing, Beautyworld Middle East has remained the go-to trade show for an incredible 25 years, and is all set to reassert its dominance this year. The stage is set for the 26^thyear, where leading international, regional and local exhibitors will present new products, trailblazing trends and sparkling innovations.

The turnout at last year’s show was especially inspiring, since it was the region’s first in-person international beauty trade show in 2021. Beautyworld Middle East hosted 891 exhibitors from 53 countries and featured 17 dedicated country pavillions. Over 31,400 visitors from more than 100 countries witnessed the future of beauty taking shape.