Clean Beauty in London is a unique professional event, designed to inspire and connect beauty brands with suppliers, to create together the clean beauty trends of tomorrow.

The powerful and unprecedented phenomenon of Clean Beauty has turned the world of beauty upside down, from ingredients, manufacturing processes, formulas to packaging, and in all beauty sectors: skincare, haircare, bodycare, toiletries and makeup.

In front of a booming market, with multiple requirements to understand, it had become essential to be able to bring together the entire beauty community around this concept.

Clean Beauty In London was imagined and conceived by MakeUp In® events as an extension of our know-how: a creative and innovative business approach to beauty, bringing together brands and suppliers, key players in the sector.

For more than 12 years, MakeUp In® has accompanied the amazing rise of the beauty industry by setting up in promising markets such as Brazil, Korea, and always undeniably, the USA, Los Angeles and New York, and of course Paris where it all began. And because we are at the heart of the industry, attentive to every trend and always ready to support the development of emerging markets, it is quite obviously that we decided to create a new show entirely dedicated to Clean Beauty.