Get a sharp look into global hair care trends by following Seppic marketing experts.
In 2021, the hair care market was estimated to be worth 70 billion euros, with a forecast growth rate of 5.7% by 2025. Seppic has identified four major trends in hair care: care and protection at the base of formulas, the challenge of naturalness and sustainability, the skincarisation of hair products and new horizons linked to the demand for inclusivity.
Discover one of these decoded trends for free, and how it is expressed in the main regions in terms of claims and textures. Find out how Seppic can help you address these trends.