BASF opens doors for the first Care 360° Sustainability Days

◼ Live on screen: BASF hosts the virtual customer event from September
17-19, 2024
◼ Customers in the Personal Care, Home Care, I&I, and Industrial
Formulator industries in Europe are invited to tackle sustainability
challenges and opportunities
◼ With the call to action #2050isnow, the Care Chemicals Division looks to
strengthen its collaboration with customers to achieve mutual
sustainability goals

Ludwigshafen, Germany – August 20, 2024 – BASF is excited to announce the inaugural Care 360° Sustainability Days. Building on the success of the Sustainable Beauty Days held for personal care customers over the past two years, the Care Chemicals division is expanding its focus this year. Participants from all BASF Care Chemicals businesses will be welcomed to engage in sessions on selected sustainability topics. This event underscores BASF’s ongoing commitment to promoting environmentally responsible practices. Through its Care 360° – Solutions for Sustainable Life initiative, the division aims to address all key issues that are vital to the future of its markets and industries with a global, cross-business, and holistic approach.

This year’s Care 360° Sustainability Days will explore pressing topics, including BASF’s road to net zero and the importance of transitioning from fossil to renewable carbon sources. The event will feature dedicated sessions for the Personal Care, Home Care and I&I (Industrial and Institutional Cleaning), and Industrial Formulators sectors, offering participants the opportunity to explore industry-specific development opportunities and pinpoint actionable strategies.

“2050 is now – definitely. We have no time to lose if we are to achieve the transformation to a net-zero path. We want to set the right course with our customers now to meet this challenge together,” said Dr. Matthias Maase, Director of Global Sustainability, Care Chemicals, BASF. “We are excited about the opportunity to extend this progressive event format to all our Care Chemicals customers in Europe. I am firmly convinced that it takes our close collaboration to actively shape a sustainable future.”

The exclusive sessions hosted by each of Care Chemicals’ businesses will cover topics such as reducing CO2 emissions in the Personal Care industry through innovative concepts across the value chain, decoding the Product Carbon Footprint (PCF) for Home Care and I&I formulations, and a panel discussion with sustainability leaders from the Industrial Formulators sector to gain insights into drivers, opportunities, and challenges. All sessions will be broadcast live from BASF’s Care Chemicals Customer Experience Center in Ludwigshafen, Germany, and will feature a mix of internal BASF experts and prominent external speakers and partners.

Participants will join virtually and are encouraged to submit questions during the event. To register for the Care 360° Sustainability Days, please visit the link below: https://care360.basf.com/sustainability/our-path-to-sustainability/sustainability-days

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