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FASTEN Wins Top Honor at German Innovation Awards

FASTEN Packaging, an IBG (Innovative Beauty Group) company anda leading global beauty solutions provider, won a prestigious Gold Award for its Goodloop refillable jar concept at the 2023 German Innovation Awards, presented by the German Design Council. This recognition was given to only 19 entries out of 650 companies across 22 countries.

The German Innovation Award recognizes products, technologies, and services that break new ground and offer solutions that shape the future, provide added value for users, and may also have a positive impact on the environment. FASTEN’s Goodloop refillable jar concept combines innovative design, sustainability, and luxury. The concept serves as a powerful example of how beauty brands can meet lofty sustainability goals while maintaining their brand identities.

The jar is comprised of recycled polypropylene (PP) and polyethylene terephthalate (PET) and features a transparent outer jar with a curved inner portion for a sleek appearance. By not mixing or gluing material, this makes it possible to recycle the materials by type, which not only saves resources, but also reduces CO₂ emissions and avoids waste. Combining embossing on the inner wall with printing on the outer wall offers multiple areas to reinforce brand identity. The lightweight bayonet closure eliminates the need for a liner while ensuring leak-free use. With a simple twist, refilling is convenient and easy.

According to the jury’s statement, “the structure of the cosmetic jars has been cleverly developed down to the last detail and impresses both functionally and aesthetically, facilitating distinguishable integration into a wide variety of brand environments. This is a very exciting concept for an enormous market in which the sustainability of packaging still plays far too small a role.”

“We are honored to be awarded the Gold German Innovation Award for our Goodloop refillable jar concept, which proves that we have pushed the envelope in terms of forward-thinking, eco-friendly packaging innovations,” said Ilja Zutt, Managing Director of FASTEN Packaging. “Sustainability and innovative design are at the core of our company, and we could not be more thrilled to receive this recognition.”

About IBG

IBG (Innovative Beauty Group) is a leading global beauty solutions provider proudly serving some of the world’s most dynamic mass and prestige beauty brands. Comprised of Orchard Custom Beauty and FASTEN Packaging, IBG applies its industry expertise to support its customers with innovative and responsible custom and turnkey solutions that include design, sourcing, formula development, bespoke packaging and accessories for color cosmetics, skin care, personal care, home care, hair care, and gifts with purchase.

With a global team of beauty experts and a distinctly personal approach, IBG empowers all its clients – from established beauty brands to first-time private label retailers – with strategic partnerships that bring visions to life, and products seamlessly to market. The company has offices in Offices in Toronto, New York, Los Angeles, The Netherlands, Paris, Shanghai, Guanzhou, Shenzen, and Dongguan.

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