In this month’s column we take a look at the challenges faced when the use of figurative language in cosmetic...
In 2024 we will see that people and machines will no longer interact as before, because machines are no longer...
In this month’s column we take a look at the challenges faced with the mushrooming of AI in the industry,...
Editor’s Note: ,,In this piece, I am not arguing for or against either approach but rather sharing some of my...
I recently had a surprising experience that inspired me to write this column. As some of you know, I am...
In the realm of cosmetics, there often exists a significant gap between what is stated or written on product labels...
Editor’s Note:This time, Deanna’s column Global Perspectives is dedicated to the world of mushrooms. Sie talked with industry experts how...
Editor’s Note: On a recent discussion forum, the topic of using Ai simulations as a marketing tool for showing consumers...
Author’s Note:The cosmetics and personal care industry, innovation is a constant. Consumers have been conditioned to seek newness; brand leaders...
As 2024 ends, I thought I would give some consideration for thought on a subject which has been raised with...
In this month’s column I decided to focus on the somewhat cringing “up-cycling” claims gradually attaching themselves to cosmetics these...
Archetype-based innovation represents a huge opportunity in our industry. From a marketing perspective, an archetype is defined as a universal...
