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Columns

EURO COSMETICS Magazine • Hormonal Beauty: Consumer and Senses • John Jimenéz • John Jimenéz
John Jimenéz

Hormonal Beauty: Consumer and Senses

According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected...
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EURO COSMETICS Magazine • Up-cycling or Bicycling? • John Jimenéz • John Jimenéz
Theresa Callaghan

Up-cycling or Bicycling?

In this month’s column I decided to focus on the somewhat cringing “up-cycling” claims gradually attaching themselves to cosmetics these...
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EURO COSMETICS Magazine • Lights, Camera, Action …<br>Oops Let’s Do A Retake! • John Jimenéz • John Jimenéz
Theresa Callaghan

Lights, Camera, Action …
Oops Let’s Do A Retake!

In this month’s column we take a look at live facial imaging used in advertising on tv home shopping networks...
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EURO COSMETICS Magazine • Interpretation & Risk • John Jimenéz • John Jimenéz
Theresa Callaghan

Interpretation & Risk

At the end of last months column I wrote that I would attempt to answer the student’s questions: “why can’t...
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EURO COSMETICS Magazine • Sensory Rooms and Cosmetics • John Jimenéz • John Jimenéz
John Jimenéz

Sensory Rooms and Cosmetics

Do you know the Sensory Rooms? (En español Salas de Estimulación Multisensorial). These are pleasant spaces, physically and cognitively accessible...
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EURO COSMETICS Magazine • Sensory Marketing • John Jimenéz • John Jimenéz
John Jimenéz

Sensory Marketing

Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists...
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