Givaudan has launched Scentaurus™ Aquamelon, the first fragrance precursor specifically designed for use in hair care formulations. Announced on 23 June 2026, the ingredient delivers a soft fruity-floral note — green melon and orange blossom — that continues releasing freshness for several days after application, responding to growing consumer demand for longer-lasting scent experiences in hair care.
Givaudan’s Oxygen-Activated Innovation in Hair Fragrance
Scentaurus™ Aquamelon is built on oxygen-activated technology, enabling it to release olfactive notes gradually when exposed to natural triggers such as light, humidity and air. This slow-release mechanism addresses a longstanding challenge in hair care: fragrances tend to dissipate rapidly after washing. By delivering sustained freshness over multiple days, Scentaurus™ Aquamelon adds meaningful functional value to shampoos, conditioners and styling products. The launch reinforces Givaudan‘s commitment to innovation across personal care formats, complementing the company’s existing hair care science capabilities in actives.
Designed for Hair Care, with Fabric Care Potential
As the first precursor in the Scentaurus™ range tailored specifically to hair care, Scentaurus™ Aquamelon responds to growing interest in long-lasting freshness from personal care products. The ingredient also shows potential in fabric care applications, extending its commercial reach across product categories. From a sustainability perspective, Scentaurus™ Aquamelon is biodegradable according to OECD guidelines and developed using green chemistry principles.
“With Scentaurus™ Aquamelon, Givaudan introduces a milestone in hair care, the first precursor designed specifically to deliver a soft fruity-floral note with outstanding freshness and remarkable deposition.”
— Givaudan
For full details on Scentaurus™ Aquamelon and Givaudan‘s fragrance innovation portfolio, visit Givaudan Scentaurus™.
