Shin-Etsu Silicones Europe B.V. (SESE: Head Office The Netherlands: A subsidiary of Shin-Etsu Chemical Co. Ltd., Japan) recently presented a new generation of innovative, high-performance raw materials at the world’s leading event for personal care ingredients––in-cosmetics® Global (Paris, France: April 14–16 2026). Throughout the event, SESE showcased the materials at a texture bar at their booth, which highlighted their ability to support formulators across a wide range of galenic systems including O/W, W/Si, and W/O emulsions––as well as aqueous gels, powders, bi-phases, and anhydrous textures.
The materials and textures presented were all designed to enhance sensory experience and meet current cosmetic market expectations in terms of naturality, performance, and innovation––providing the opportunity to stay ahead in an increasingly competitive cosmetic market when used in formulations. Several key ingredients were launched during the show including:
SESE Innovative Raw Materials
KF-6070W / INCI: PEG-17 DIMETHICONE
A water-soluble silicone wax, ideal for creating smooth, hydrating, and soft O/W textures. KF-6070W is also easy to incorporate into water and gives a moist feel by forming a soft layer and melts smoothly on the skin. A wide range of textures of O/W systems or formulations are achievable.
KF-6080W / INCI: CETYL PEG/PPG-10-1 DIMETHICONE
A high-performance O/W emulsifier compatible with organic oils and organic UV filters, enabling the formulation of highly stable emulsions. It is a polyether-modified silicone emulsifier with alkyl branches. It shows excellent emulsifying performance for a wide range of oils, while also being fluid, non-tacky with a smooth texture. KF-6080W can be applied to a wide variety of formulations and new textures are achievable.
WHP-100MS / INCI: MICA, HYDRATED SILICA
A hybrid powder with a Natural Origin Index of 1 delivering an intense soft-focus effect, with a silky feel and high oil absorption. WHP-100MS features a unique coating with silica to diffuse light, provide soft focus effect, and gliding properties. Ultimately, it allows for a wide variety of textures and finishing appearances.
KSG-16-SF and KSG-19-PF / INCI: DIMETHICONE & DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER
These are non-emulsifying silicone elastomer gels providing enhanced blurring effects or a sophisticated powdery feel, respectively. SF Type provides a high soft-focus effect and the PF Type provides a light, powdery texture.
X-52-7162 / INCI: CELLULOSE (and) SILICA (and) DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER
A silicone-coated cellulose powder that is easy to disperse and designed to boost soft-focus effects in formulations with a powdery (smooth/soft) sensory feel. X-52-7162 helps conceal wrinkles, pores, and other skin problems. It contains spherical cellulose particles with silicone rubber on the surface (<1%).
SESE Immersive Texture Bar: Four Key Themes
To concretely illustrate the potential of these new raw materials as well as others, SESE introduced a Texture Bar structured around four key themes––showcasing a selection of signature formulas across make-up, skincare, and sun care applications, fully aligned with current cosmetic market trends.
Boost Your Naturality: This theme highlighted formulas focusing on mostly natural derived textures, while maintaining sensorial performance at a high level.
- W/O Quick Break Foundation (NOI 97%)–EU04-0037C: A water-release foundation delivering an immediate fresh sensation.
- Powder Foundation (NOI 93%)–EU04-0087: Featuring a soft, creamy compact texture.
- W/O Sunscreen (estimated SPF 50, NOI 94%)–EU03-0016B: A shake-before-use sun lotion using KF-6115 as a dispersant for inorganic sun-filters.
Polyglycerin-PEG Free: This category was dedicated to PEG-free formulations, showcasing high-performance and sensorial alternatives based on polyglycerin systems.
- W/Si Eyeshadow Emulsion–EU05-0062: Offering a fresh texture with long-lasting performance.
- W/Si Glow Foundation–EU04-0084: With a luminous finish and a soft skin feel.
- W/O Suncare Cream with UV Filters (estimated SPF 30)–EU03-0031: A comfortable and enveloping sun care cream.
Amazing Textures: This category featured formulas with a high sensory impact, designed to surprise through texture transformation and finish.
- Cream to Powder Foundation–EU04-0080: Transforming from a creamy application into a powdery finish.
- Mousse Skincare–EU02-0099: A soft, matte, and airy anhydrous mousse.
- Anhydrous Sun Gel (estimated SPF 13)–EU03-0014: A translucent, powdery sun gel with a dry touch.
Innovation at Work: This theme illustrated formulation innovation through distinctive and experiential concepts.
- W/Si Clear Water Breaking Cream (NOI 86%)–EU02-0037: A transparent emulsion with a water-breaking effect.
- W/O Lipstick Emulsion (NOI 94%)–EU05-0040C: A lipstick emulsion with a high-water phase content.
- Pearl Bubble Glow (NOI 94%)–EU02-0105: A biphasic moisturizing lotion composed of a transparent main phase and a violet pearl at the bottom, to be shaken before use.
SESE in-cosmetics Global Conclusion
A pioneer in the field of silicones for personal care products, SESE‘s innovative material launches and formulation demonstrations at the in-cosmetics Global event proved and reaffirms its commitment to supporting formulators in the development of next-generation cosmetics––combining innovation, performance, stability, and sensory.
The event proved to be a real success, generating strong interest and highly positive feedback from visitors. The featured formulas showcased from the Texture Bar were particularly appreciated by customers for their sensoriality, originality, and performance—notably the Pearl bubble glow for its innovation, and Cream to powder that contains KSG-19-PF and WHP-100MS. The raw materials presented will now be tested in laboratories.”
— Dr. Martin Kropfgans, Head of Sales/Cosmetics, Shin-Etsu Silicones Europe B.V.
For more detailed information, visit Shin-Etsu Silicones.
