Now that you are reading this column, I invite you to think about your favorite perfume. What perfume did you...
In the first Sweep the Sun column we looked at the revised ISO 24444:2019, the Gold standard in SPF-testing. Practically...
This is the first edition of Sweep the Sun. Let me explain what qualifies me as a writer of a...
In this month’s column we take a look at the dangers of “cancelling” our historical peer-reviewed research, so relevant for...
In the first Sweep the Sun columns we looked at the Gold Standard ISO 24444:20191 and the possible alternatives that...
Claims Integrity – A philosophical journey on the morality and ethics of “beauty claims”, and the effect of culpable ignorance....
Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us...
Now that you’ve started reading this column, I want to ask you:Do you remember what you had for breakfast this...
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
This month’s column is in support of the ingredient supplier, especially the smaller ones, and the issue of ‘theft’ of...
Our environment is changing rapidly and at the same time, the need to be aware of skin care emerges, one...
