The fragrance house Eurofragance presented its multisensorial experience Scentphony at in-cosmetics Asia, the leading trade fair for personal care ingredients in Asia-Pacific, which took place in Bangkok from the 5th to the 7th of November.
Thanks to its prospective marketing tool TrendScenteur®, the company identified the primary lifestyle trends in the region that led to the creation by its team of Perfumers in Singapore, of New Worlds, Dopamine Rush and Self-Care collections. These included a variety of personal care products, such as shampoos, shower gels, lotions, pillow mists, candles and perfumes, designed to provide a memorable olfactive experience. Each collection seeks not only to awaken the senses, but also to enhance personal well-being through fragrances made with sustainable and captive ingredients such as Euphorion™.
Personal care inspired by the essence of Southeast Asia
Each collection was designed to respond to a specific Southeast Asian market trend and presented fragrances formulated with at least one ingredient from the company’s ICON Program, the fragrance house’s strategy for a palette of high-quality, sustainable raw materials. In addition, several fragrances were formulated with Euphorion™, a captive and exclusive Eurofragance ingredient that delivers intense freshness, even in small doses for a new kind of sensorial experience.
The different collections presented were:
New Worlds collection: The metaverse trend pushes us beyond digital boundaries into a new dimension, where technology and human imagination converge, and new virtual worlds are transformed into a canvas of limitless creativity. This collection, which includes fragrances that combine natural ingredients with futuristic notes, is ideal for consumers seeking innovative experiences and contains:
Cyber Pulse shampoo: a revitalizing blend with fresh notes of patchouli oil, galbanum, and a hint of marine and incense to awaken the senses and revitalize the day.
Cosmic Sounds candle: an immersive creation that fuses our captivating Euphorion™ with marine notes, frankincense and wormwood, transforming any space into a haven of tranquility.
Eau de parfum Ethereal Vibes: an intriguing fragrance that combines the delicacy of ambrette seeds, the freshness of pear with the mystery of oud and the elegance of orris, perfect for those seeking a sophisticated perfume experience.
Dopamine Rush collection: In our fast-paced world, dopamine is a driving force behind the search for experiences that release feel-good hormones, awakening the desire for new adventures. In Dopamine Rush, Eurofragance presented:
Euphoric Shine shampoo: a vibrant formula that combines lemon oil Murcia, raspberry, peach and vanilla, providing a sensation of freshness and sweetness that illuminates and revitalizes every application.
In the Mood shower gel: an exotic blend with geranium, lychee, bubblegum and raspberry oil, which transforms the daily shower routine into a moment of joy and sensorial pleasure.
Pop It effervescent shower gel: a refreshing and invigorating experience with CO2 extract of ginger, spearmint, lemon and cucumber, perfect for cooling the skin and awakening the spirit.
Self-Care collection: The self-care trend highlights the importance of prioritizing mental, emotional and physical wellbeing, recognizing the reality that taking care of oneself is essential to leading a fulfilling life. To achieve this peace of mind, Eurofragance proposed:
My Tempo pillow mist: a gentle and relaxing blend of neroli oil, sea salt, cashmere and musk that invites deep rest, embracing the senses in calm and serenity.
Twilight Soul massage oil candle: a combination of Euphorion™, sea salt, lily of the valley and sandalwood, this candle offers a moment of disconnection and peace, transforming any space into a haven of wellbeing.
Senda body lotion: a luxuriant fragrance with labdanum absolute, sea salt, magnolia and cedarwood, which leaves the skin silky and subtly perfumed, ideal for a self-care ritual full of harmony and elegance.
Eurofragance unveiled these three collections at the in-cosmetics Asia trade fair, through a multi-sensory experience at its stand X21. Visitors had the opportunity to explore each fragrance while listening to exclusive music compositions created by Alex Aller, a Music Composer from Sound Earth Legacy, an NGO recognized for its efforts to preserve the sounds of our planet that could disappear as a result of climate change.
The Perfumers Juanma Velasco, Ivan Wong, Juncal Tomás, Isabel Gil, Angéline Leporini and Soizic Beaucourt, together with the evaluators Genevieve Geow, Carlos Serrano, Rebeca Cernadas, Cèlia Navarro and Raquel Alcalá, took part in this exciting exchange of creative development, which culminated in a symphony of music, ingredients and fragrances.
The immersive experience, known as Scentphony, fused fragrance and music to awaken emotions, stimulate the senses and inspire creativity. In addition, with its prospective marketing tool TrendScenteur®, Eurofragance also addressed the key global and local trends in perfumery today and the needs of its customers.
