JoinedSeptember 14, 2022
Articles406
EURO COSMETICS Magazine • Skin ageing claims and the multiple opportunities of scientific assments on subjects • Euro Cosmetics • Euro Cosmetics
The cosmetics industry is shifting away from anti-ageing claims towards a more positive approach to ageing. Consumers now seek a “pro-ageing” philosophy that prioritizes looking healthy over looking younger. Brands are embracing a new vocabulary centered on renewal, regeneration, and glow to align with this shift. Beauty is evolving to encompass overall well-being, lifestyle, and quality of life, emphasizing tonicity, elegance, and silhouette preservation.
EURO COSMETICS Magazine • The Borderline Dilemma • Euro Cosmetics • Euro Cosmetics
Author’s Note:These SCANCOS presentations of the Scandinavian Society of Cosmetic Scientists (SCANCOS) Conference, which took place in Helsinki, Finland, in...
Cookie Consent with Real Cookie Banner