Lately, skin care consumers have been developing increasing expectations when it comes to their skin care, especially facial care. In the post-pandemic world, the so-called skinification of beauty is on the rise. It means that beauty is not achieved by putting on makeup, but by actually improving the health of our largest and most visible organ, the skin. Improving the state of the skin at the cellular/molecular level – whether that means reducing wrinkles, fighting oxidative stress and skin aging, or promoting healthy cell turnover – is achieved by active ingredients that really do their job.
