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Customers buy their cosmetics online today and in stationary retail around the corner tomorrow. If one product is not in stock the brand with comparable appeal is grabbed. At the same pace at which product loyalty is waning, retailers and branded companies must target the positioning of their products to reach distinctiveness.

Silicone chemicals exhibit unique surface as well as bulk properties that make them highly desirable for cosmetic applications. These include chemical inertness, biocompatibility, lubricity, comfort feel, slippery feel, compatibility with various formulations, hydrophobicity, hydrophilicity, broad synthetic molecular design options, and unique ability to combine several properties into one single molecule.

Hair loss is a common occurrence for both women and men, and a major cosmetic concern. Consumer concerns over the side effects of drugs such as Minoxidil© and Finasteride©, have given rise to numerous cosmetic developments in order to address these concerns. In this preliminary investigation, we present our initial findings, and demonstrate beneficial effects of a curcumin-niacinamide formula on the reduction of hair loss, and the improvement in hair density, when applied topically to the scalp.

Interaction with the Microbiome and millions of years of evolution has worked together to produce a very powerful and elegant mammalian immune system. Probiotic derived ingredients and probiotic mimicking agents are offering new methods to help maintain that system. Probiotic products are generally regarded as containing live organisms.