EURO COSMETICS Magazine • Loyalty for Lovebrands • Christiane Uhl • Christiane Uhl
Customers buy their cosmetics online today and in stationary retail around the corner tomorrow. If one product is not in stock the brand with comparable appeal is grabbed. At the same pace at which product loyalty is waning, retailers and branded companies must target the positioning of their products to reach distinctiveness.
EURO COSMETICS Magazine • Silicone chemicals in cosmetics applications and their implications to the environment,health and sustainability • Christiane Uhl • Christiane Uhl
Silicone chemicals exhibit unique surface as well as bulk properties that make them highly desirable for cosmetic applications. These include chemical inertness, biocompatibility, lubricity, comfort feel, slippery feel, compatibility with various formulations, hydrophobicity, hydrophilicity, broad synthetic molecular design options, and unique ability to combine several properties into one single molecule.
EURO COSMETICS Magazine • Schubert Cosmetics –Flexibility along the entire line • Christiane Uhl • Christiane Uhl
In today’s world, it isn’t only customer expectations that are decisive, but also the very diverse market requirements that determine the beauty care business. Cosmetic products change almost quarterly and, of course, packaging needs to be adapted accordingly. Online purchases of cosmetics and drugstore products are increasing and with them the possibilities to have creams, shampoo and powder customised.
EURO COSMETICS Magazine • Natural Care for Healthy Hair • Christiane Uhl • Christiane Uhl
Hair care is undeniably an important part of beauty and self-care. Apart from the beauty standards, a healthy hair is a confidence booster that makes you feel better and poise inside and out. A proper hair-care practice with right products is mandatory for nourishing your scalp and hair to maintain its health.