EURO COSMETICS Magazine • Sustainable Packaging for the Cosmetic Industry using Mushroom® Packaging • Christina Turner • Christina Turner
The cosmetic industry has been undergoing a significant transformation in recent years, with a strong emphasis on natural ingredients, ethical production, and individualized products. In light of these changes, packaging has become a crucial aspect of the industry, with topics such as minimalist design, reduced impact, and increased use of biobased materials and a better end-of-life becoming increasingly important.
EURO COSMETICS Magazine • Summertime Daily Care • Christina Turner • Christina Turner
In recent years, Earth has been experiencing the repercussions of pollution, exemplified by the thinning of the ozone hole. This phenomenon gives rise to numerous inconveniences, foremost among them being the penetration of UV rays through the atmosphere.
EURO COSMETICS Magazine • In the Best Interest of Children - Uncovering the Key Compliance Aspects of Children Cosmeticsin China • Christina Turner • Christina Turner
Data from China’s National Bureau of Statistics shows that the population of children under 14 in China exceeds 253 million, accounting for 17.95% of the country’s total population. This substantial number of children creates significant demand for children cosmetics, driving continuous growth in the children cosmetics market.
EURO COSMETICS Magazine • Skin ageing claims and the multiple opportunities of scientific assments on subjects • Christina Turner • Christina Turner
The cosmetics industry is shifting away from anti-ageing claims towards a more positive approach to ageing. Consumers now seek a “pro-ageing” philosophy that prioritizes looking healthy over looking younger. Brands are embracing a new vocabulary centered on renewal, regeneration, and glow to align with this shift. Beauty is evolving to encompass overall well-being, lifestyle, and quality of life, emphasizing tonicity, elegance, and silhouette preservation.
EURO COSMETICS Magazine • Achieving Instant Gratification • Christina Turner • Christina Turner
What is this multi-faceted active ingredient we talk so much about for the skin’s youthful appearance? This natural element of the epidermis sees its stock gradually diminish over time, reaching only 50% of its capital at the age of 50, causing premature ageing of the skin.
EURO COSMETICS Magazine • Loyalty for Lovebrands • Christina Turner • Christina Turner
Customers buy their cosmetics online today and in stationary retail around the corner tomorrow. If one product is not in stock the brand with comparable appeal is grabbed. At the same pace at which product loyalty is waning, retailers and branded companies must target the positioning of their products to reach distinctiveness.

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