Archetype-based innovation represents a huge opportunity in our industry. From a marketing perspective, an archetype is defined as a universal...
The consumer of 2025 will be characterized by a greater desire to search and find cosmetic products that guarantee exciting...
In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent publication...
Another edition of the IFSCC World Congress has ended and it has been a wonderful experience, in the fantastic city...
Adriana Castañeda, John Jiménez Research, Development and Innovation Belcorp Colombia. The global cosmetics market is projected to be valued at...
It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user experiences in the...
Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the central question in the fairy tale...
I recently read a new article on the puromarketing.com portal that inspired me to write this column and which is...
The field of Sensory AI encompasses new concepts and developments where AI merges with human sensory capabilities to maximize customer’s...
Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings feel. But how can we...
In 2024 we will see that people and machines will no longer interact as before, because machines are no longer...
I recently read a phrase from the famous designer Oscar de la Renta that inspired me to write this column:...
